Your Attitude Is Everything When Building An Opt In Email List
I’m sure you want to have a business that lasts for the long haul. There’s a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk to just about anyone who is doing well online and they will tell you that building an opt in email list and monetizing it effectively often becomes their bread and butter.
You learn all the great information on list building from your research and your ready to give it a go. You start using all the methods like a mad man (or mad woman) and you actually build a list, but then it stops right there. You have the list, but you still can’t monetize it. Everybody says it’s so easy, but you feel like you’re wasting your time.
Frustrated, you might even be losing money because of the expenses to build the list, maintain it and any other cost associated with building an opt in email list.
Well you keep saying to yourself that everybody says, “The money is in the list”, but you are just shaking your head saying this is bull and doesn’t work. So you give up on the idea of building an opt in email list and go on to other things.
Even if you are resisting the idea of trying to build a targeted email list, DON’T. This needs to be a major piece of your business and a vital part of your success. Just be determined to learn it the right way and not give up until you are successfully building and properly monetizing your list. You will look back and really be glad that you did.
So what’s the barrier that keeps you from building an opt in email list that’s holding you back to success? Well, there are many factors involved that need to be implemented to successfully building an opt in email list. I only have room in this article to discuss one ingredient to the recipe, but this is a main ingredient that if you don’t have and add to the mixture you will be pulling your hair out forever. And for some of us like me, without a lot of hair, it’s not something I can afford to do (haha).
Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.
1-Focus on quality and not just quantity.
It might take more effort and thought to methodically attract and add quality subscribers to your list, but it is worth every ounce of sweat to building an opt in email list that’s responsive. Have the mindset of only attracting quality. You may have a smaller list, but even a small highly responsive list will outperform a much larger low quality list any day of the week.
Let’s face it, building an opt in email list the correct way is going to take the higher road approach. Sticking to the proper mindset during this process will give you the reasons why you are putting forth the effort and therefore will help you do it the way that will ensure your success.
2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON’T DO THIS. So what do I mean?
Communicate like you are talking to each person on your list individually. You must connect with your subscriber and make them feel like you are just talking to them when you send out emails to your list. Let’s face it; they really don’t want to be on anyone’s list just to be on a list. They’ve joined your list because they feel you can help them out. They need you to help solve their challenges. Building an opt in email list means giving everyone on your list the feeling you are there just for them like you are right there talking to them.
Keep this in mind and implement it and you will have loyal responsive subscribers that will trust you and want to respond to what you have to offer.
3-Take the time to put together the optimal system to attract your perfect subscriber. Then you can direct your marketing efforts to drive prospects into this winning subscriber funnel.
Take a page from the life of Ray Crock, the founder of McDonalds. You’ve heard of them haven’t you :-). This is a prime example of a man that built a great fast food restaurant. He developed it so he had the optimal experience for customers, hence optimal profits. And only then when he really had it rolling did he franchise it with a system that could be reproduced with the same results over and over.
It’s absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won’t and you’ll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.
Some concluding thoughts. Building an opt in email list is created with one person at a time. It’s best to focus on the one and do that with everyone on your list. Don’t act like your a huge business. You might well be big and successful, but don’t act so big that your prospects can’t connect with you. You need to always be personable and approachable.
