Content Site System

Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also suck our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget are willing to do that all day long. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s take a few minutes to look at some strategies that should make a difference in our campaigns.

1. Do not use Content Network in Google when you first set up a campaign default setting is set “on”. There are two things that you need to consider before turning on the content match. The first is: “The website that is hosting our ad gets paid every time someone clicks on the ad”. Most click fraud happens is when an owner of a site clicks on these ads. The second is: “Individuals who click on these ads are most often, at the research end of the buying cycle. Limit those who click on your ads to those who are on the buying side of the cycle.

2. Search Terms. The more general the term, less qualified the lead and the more the cost. What I try to think about what terms are going to get my ideal customer to my site.

3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.

4. Just a couple thoughts on writing creatives (ad copy). Use the following in your “headline” box: {keyword: “your main keyword}. This will put your keyword phrase into the headline. You want to attract only your ideal client (someone who is looking for exactly what you have to offer) so be specific. Add at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions.

5. Landing pages require a great deal of thought. Landing page have one purpus, answer the questions that are on the mind of the searcher, the reason for the search. He entered his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. You must show him that you possess the answers to his needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.

6. Tracking. Finally, track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. You must monitor your campaigns at least weekly in order to catch market changes. Google, Yahoo and MSN have free tracking tools that work great.

There is good money in paid search, if done correctly. If you are new to this or do not have several hours a week, it might be a lot cheaper to find someone who knows what they are doing to help you rather than lose thousands of dollars trying to figure it out yourself.

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.

Wild promises of high volume traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate.

The visitors who come to your website as a result of a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where members simply pitch each other. Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link. The bottom line is that when you get right down to it the best and most dependable sources of targeted traffic come from links that people click.

Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete. This is very easy to do if you’re using a payment processing service such as PayPal.

It’s well known that each search engine and each web site has a particular type of user (age, interests etc.), and they’ll all have different triggers leading them to purchase. All of these things are important for you to know so that your advertising dollars will be spent in the most advantageous places.

Internet marketers, I need a couple of minutes of your time. Please help me out.
 
I need to share some things.
 
A couple of years ago I started working on building websites to make money. After a while, I learnt that I was doing something called internet marketing
 
Like me you learnt some other stuff. You found that you need traffic to your websites and you need to change visitors from interested readers to action takers.
 
It is not easy

We are getting all this stuff right… Yes?
OK, so why aren’t we feeling like we’re getting richer?
 
I looked around for solutions. As we both know there are plenty of people keen to sell a ’secret’ - yup, the same secrets that will be shared only with me and a million other folks. All sorts of traffic schemes - bars on screens, traffic exchanges, funky popups and a truckload of other toys and tricks.
 
None of them will change your business because they don’t hit the right buttons. They fiddle with the margins but don’t address the basic issues.
 
The truth is that, in reality, getting traffic generation right IS easy!
 
We need backlinks and traffic. Just like always!
If enough folks know where to find our pages and we tell the folks what we offer we will get the backlinks and traffic that lead to free traffic building.
 
BUT I found that the crazy money suckers and time eating toys were not the way to succeed. All that I really needed was a way to build backlinks and traffic in ‘normal’ ways.
I threw out the nonsensical toys and went back to the fundamentals and this is what I did:

and guess what happened…?
IT WORKED!
More Backlinks and More Turnover!

Nothing is perfect though.
I was spending a lot of time on marketing my sites. Webmasters were again and again suspicious of my attempts to exchange content - their fingers burned too many times by shady characters.
It took AGES to find good partners for link exchanges and the blog commenting was still a advantageous technique but too many spam artists and ‘no follow’ links reduced its effectiveness and sucked away at my time.
 
Then, back in January some pieces came together. A new membership site opened up to just a few members. The new site was from the guys behind PortalFeeder - guys whose names I already knew: Jason Potash, Jason Katzenback and Marc Quarles. Each name was a trusted man behind a range of quality products and each was  standing behind this new concept, a service that rocked my world.
 
What were the guys doing? What was their shtick?
Actually the offer was not so new - and yet it was unique and brand new at the same time.
They used the basic ingredients of success - yes, you guessed: backlinks and traffic.

Taking the fundamental techniques of content exchanges, link exchanges, social methods (Web 2.0) and article submissions and remade them so that we could do the jobs we needed and at a speed that made the process realizable all over again.

The Traffic Kahuna guys have several components to share with you and even though I use these tools they can tell you about them superior than I can.
Please, click on THIS LINK and ask for more information. They won’t bury you with irrelevant emails. They will share with you some of the tools that we use in Traffic Kahuna and demonstrate how they help us.

More importantly, when the doors to Traffic Kahuna reopen with more membership seats you will know as [soon] as it happens and be ready to make a decision - the same choice I made, to go back to the fundamentals and do it right, or to continue messing around with the newest bright ideas from some Johnny-Come-Lately.
 
There is no commitment, except to your own curiosity and need to succeed.
 
Oh, there is one thing to think about.
How you reached this page…
 
You are here because the techniques used in Traffic Kahuna work!
 
ALL the promotion used to get you here is from Traffic Kahuna - Think about it!
 
Visit Traffic Kahuna and request more information.
 
I look forward to working with you in TK!
 
Andrew Wilson.

Blogging is writing a web log about anything you want, whether it is personal or business-related. It is simply a website that displays an individual or community diary with the purpose of educating, entertaining, promoting products or ideas, and sharing news or opinions. It is yet another way in which the internet brings people together to exchange ideas.

They also work as a platform for businesses to disseminate information about their products or company updates. One person can be assigned the task of informing customers and employees about new happenings by blogging on a regular basis. This is a more efficient than building new web pages every few days.

The speed with which new knowledge about your products and services can be transmitted to people is the biggest benefit of blogging for business. In no time at all, you can start the ball rolling and turn prospects into customers, simply through blogging. One way to boost your conversion rate is by putting a link to your website in your blog, leading them right to solutions they might be seeking.

Affiliate marketing with blogs has also become more widespread. Choosing to allow ads for related companies on your web page makes you a little money every time is it hit. It is just a matter of getting set up with a large search engine company. They will do all the work for you and send you a check when you have accumulated a certain amount of money from your pay-per-click ads.

You can then roll this money into other internet marketing pursuits. Perhaps you would also like to have ads appear on other affiliate websites. In this manner, you would be maximizing your use of blogs for minimal cost.

In the last few years blogs do not appear as high in the search engine results. This is because when people first began blogging, they naturally took advantage of their ability to gain a higher placement. When search engine results became a list of blogs instead of other websites, blogs were relegated to lower listings.

Another danger in blogging for business is the tendency to write as one would speak. This can lead to a very unprofessional looking blog, which can turn customers off in an instant. Blog readers also have come to expect new content often, which means you may end up devoting more time than you had originally planned to writing updates.

A higher conversion rate, speedy updates on your products, and affiliate marketing are all benefits that can make blogging for business a worthwhile undertaking. The drawbacks can include posting too much personal information and sounding unprofessional in the process, or not creating the buzz you had hoped after investing time in a blog. Written smartly and marketed correctly, blogs are a viable option for growing your online business.

Website optimization is the best form of valuable advertisement; in fact search engine optimization is the most cost-effective, results-oriented marketing vehicle around. Internet marketing is about working the Internet as another channel to market one’s business or organization. Website optimization is essential to your online presence. Without website optimization your website will do almost nothing for you.

Small business owners are becoming increasingly aware of how powerful their website can be. Regardless of what type of business, websites can be strong marketing tools. Small business websites are most effective when all three of the following factors are considered before the website is built. You’ll need to decide on a design look and feel, who your target market is, what kind of content you want to include, how the information will be organized, what kind of navigation you’ll have, and what message you want to get across to your potential leads.

Online promotion is the practice of using all available avenues of internet marketing/advertising to generate response from your target market. Online promotion ties together both the creative and technical facets of the internet to develop a campaign for getting your site seen by your target market.

Online promotion is a crucial component of any marketing plan and should not be taken lightly. An attractive, well-optimized website can be an important lead generation and sales tool. Online promotion is all about name exposure-getting your name all over the internet. Not only does the content on your site need to be optimized, but you also must create online exposure all over the internet to generate traffic and improved search engine rankings.

Search Engine Optimization has been shown to deliver the highest ROI of all forms of marketing and advertising, if done correctly. Because of this need, we feel that joining forces with similar minded Advertising entities will help the clients on multiple levels. Search engines play an important part in promotion but there are many traditional methods that can be combined to target potential customers. By displaying your site address in articles in newspapers or magazines, advertisements, business cards and company literature, you are targeting consumers who already have a direct interest in your product. Search engine optimization is one of the best methods and techniques that help in online promotion of your small business website. An SEO firm can help in providing the best tips to a business for online promotion.