Content Site System

Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also suck our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget are willing to do that all day long. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s take a few minutes to look at some strategies that should make a difference in our campaigns.

1. Do not use Content Network in Google when you first set up a campaign default setting is set “on”. There are two things that you need to consider before turning on the content match. The first is: “The website that is hosting our ad gets paid every time someone clicks on the ad”. Most click fraud happens is when an owner of a site clicks on these ads. The second is: “Individuals who click on these ads are most often, at the research end of the buying cycle. Limit those who click on your ads to those who are on the buying side of the cycle.

2. Search Terms. The more general the term, less qualified the lead and the more the cost. What I try to think about what terms are going to get my ideal customer to my site.

3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.

4. Just a couple thoughts on writing creatives (ad copy). Use the following in your “headline” box: {keyword: “your main keyword}. This will put your keyword phrase into the headline. You want to attract only your ideal client (someone who is looking for exactly what you have to offer) so be specific. Add at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions.

5. Landing pages require a great deal of thought. Landing page have one purpus, answer the questions that are on the mind of the searcher, the reason for the search. He entered his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. You must show him that you possess the answers to his needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.

6. Tracking. Finally, track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. You must monitor your campaigns at least weekly in order to catch market changes. Google, Yahoo and MSN have free tracking tools that work great.

There is good money in paid search, if done correctly. If you are new to this or do not have several hours a week, it might be a lot cheaper to find someone who knows what they are doing to help you rather than lose thousands of dollars trying to figure it out yourself.

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

Improve your marketing and sales with some auto responder Improvements. Try some of these:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it’s more effective to include all of them.

Mix and match. Change your auto responder strategy to change your auto responder results!

Are you reading this to make a decision about purchasing Wordpress Goldmine? Well ever since blogs have become another vehicle for additional income then so has the need to educate people on how to do it. This is mainly because blogs have started to be ranked higher in the search engines which means more organic traffic. There is a section in the Goldmine information that even speaks on how to use other free platforms to assist your blog in getting traffic and links. Another reason why the Goldmine information is so valuable because it goes into great depth on how to achieve search engine rankings. Let’s not waste anymore time and get right into the Wordpress Goldmine info.

Understand These Three Tips To Maximize WORDPRESS GOLDMINE

Why Wordpress?

Set-up, administration and daily use from the beginner’s perspective is easiest on the Wordpress blogging platform. The goal of Wordpress was to make the act of blogging as easy as possible.

If you needed to create a wordpress blog right now you could see the simplicity. To get it running and created it will only take a few minutes to sign up and get registered. It all starts with posting. . .

Posting Guidelines

Since your blog is about one specific topic then you should reward your visitors by having on topic information waiting for them when they visit. Not to worry since Wordpress Goldmine will take you step by step on what post to make and where to find the information for them.

Building loyalty and reader trust should be first and foremost in your mind. This links in with the income producing aspect of all of this. This can be best accomplished by making interesting, consistent and timely posts.

Making Money With Your Blog

There are multiple ways to accomplish this. They are summarized here:

1) Establish a central blog theme. This is the main topic of your blog so make sure there is an audience for this before you begin. You may also want to see how hard it will be to gather information for it as well.

2) Create trust and rapport. Best done by making on topic posts that are timely. These posts can also be related to your main topic.

3) Recommend products and services. By providing valuable information and suggestions you will have put yourself in the minds of your readers as someone they can trust the recommendations of.

Conclusion

After reading this article which gives a very brief overview of Wordpress Goldmine you can see how having the actual information would benefit you even more. It will save you time and money by cutting out the vast majority of novice mistakes, provides a plan to work from and how to monetize your blogs. This is why we feel Wordpress Goldmine is an invaluable book to have if you are seeking additional sources of income. For more information on this consult the resource box.

Excellent writing in sales letters draws readers in and makes them want to know more about the topic you’re discussing. To do this you must show that you are trustworthy, knowledgeable and good at what you do. The next most important component is a call to action. If you want them to spend money on your products or services, tell them so by inviting them to buy or click right now.

If you begin with the best title possible, you are off to a great start. Catching their attention and drawing them in to read more is key. Include information about what problems your products can solve in their life. Close with a clear statement about how soon they should purchase the product and by what means.

If you leave out directions on how soon they should act and how they can buy your product, they may simply toss or delete your letter and quickly move on. This can be easily overlooked, but it is a potentially devastating mistake. You could waste many resources distributing sales information that is ineffective.

It is also important to reach beyond just describing what you do and how great it is. There are more subtle means to tell readers what you do. When you are featuring a specific product or service detail how it will impact the readers’ lives in a positive way.

To make sure there are no reservations on the part of the consumer, anticipate any questions and concerns they may raise. Provide answers to these queries right in the sales letter. This will build their confidence in your company even more.

Don’t continue to reuse the same language over and over unless you’re sure it’s effective. Look at you server statistics or marketing studies to examine which ads have been the most effective. Replace unproductive slogans and copy with more innovative wording.

More crucial than all the tips above is your faith in what you do. Clarify for yourself exactly now you provide solutions for people to ease their burdens or make them happier. Once you can communicate this to others, your sales efforts will be almost unnecessary. Use the fact that people can always recognize both exaggerations and simple truths within advertising to your benefit.

These are a just a few basic rules to follow when creating effective marketing campaigns. These can be adapted to suit sales copy for any type of business. When used properly, they have been proven successful time and time again.

Right now, the most explosive way to make money on Internet sales is with article marketing. There must be a few thousand article directories online right now trying to cash in on this boom market. There also must be over a zillion articles in all of the directories combined, but this is not stopping this Internet method of making money.

Article writing is the most popular way of providing information to people and at the same time pitch a product. Simply stated, if you want exposure of any kind on the Internet, then writing articles and submitting them to solid article directories will put you in the driver’s seat.

Many people jump on board when it comes to Internet marketing, including large online businesses, affiliate marketers or network marketers. These people are utilizing articles to get people to come to their websites. In fact, this isn’t a difficult process if you understand it. If you have a product or service, or if you want to market one, simply write articles about it. Your articles need to be informative, and that information must be relevant to your market. For example, if you market dog food, write some articles about how substandard and nutritionally poor national brand dog foods are, and why this is a problem. When you write your articles, give specific and compelling information, then provide a solution via the food you sell; in this way, consumers will be much more likely to go to your website and buy your product, thus providing a healthy diet for their pets.

Once your articles are written, there are many article directories that you can join and submit them for indexing. From here, Google, Yahoo and other search engines will index the article directory site. When this happens, your articles are now a part of this site and get indexed into the search engines. When someone is looking for information about healthy dog food, they will see your article, “A Healthy Dog, Is A Happy Pet!” The search engine visitor now clicks on your link to read your article. Within every article, you have provided your link at the bottom of it for your natural healthy dog food. The reader clicks on your link, goes to your pet supply website and not only buys some dog food, but also purchases some dog toys you are selling. Whew.. This is one way that businesses are using article marketing to make money on Internet sales.

One of the main objectives for anyone that is writing articles for submission to the article directories is to have their articles show up with high rankings in the major search engines. If your articles are only showing up on the second page of Google, then hardly anyone will see your valuable information. If you are going to be a great article writer, then you need to learn SEO, search engine optimization. This is not as hard to learn as it might sound.

There is an Internet full of free information about how to use keywords correctly and what the search engines base their objectives for ranking are. You could be the next Stephen King of article writers, but no one will find you if you do not learn the basics of SEO. Once you have learned what Google is looking for, you are pretty much on your way. SEO is not rocket science like so many others believe it to be. Keywords, relevancy and some talent at writing. This is SEO’s general idea.

When you are ready to begin writing and submitting these articles, there are a few things to keep in mind. First, your articles should be somewhere between 500 and 1,200 words. Secondly, keep them relevant ? it may seem we’re overemphasizing this point, but trust us: relevancy is important. Readers are looking for specific information, so keep it on topic.

It’s easy to make money on the internet using article marketing. Just know your market and your product. A lot of would be article marketers fail here. You have to know a lot, as much as possible about your product and the market. If you can manage this, you will be the go-to guy or gal whose articles are in high demand.

Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.

Wild promises of high volume traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate.

The visitors who come to your website as a result of a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where members simply pitch each other. Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link. The bottom line is that when you get right down to it the best and most dependable sources of targeted traffic come from links that people click.

Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete. This is very easy to do if you’re using a payment processing service such as PayPal.

It’s well known that each search engine and each web site has a particular type of user (age, interests etc.), and they’ll all have different triggers leading them to purchase. All of these things are important for you to know so that your advertising dollars will be spent in the most advantageous places.

Just don’t focus on the home page, keywords and titles.
The first step to sales when consumers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them purchase. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all required information about this, may be by keeping the  information at a n alternate page. By providing convenient and easily discernible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract customers, but you don’t really know who your customers are and what they require to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing consumers and ask them to complete a sounding or even while they’re browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions [better]? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to conclude a modest contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, conclude with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to an alternative email address if you do not check your website mailbox recurringly. When customer wants to purchase online provide enough options like credit card, PayPal or other online payment service.

It is the search engines that in the end get your website noticed by clients. Hence it is important to know how these search engines actually work and how they present information to the customer initiating a search.   

There are on the whole two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their wanted submission page, the search engine spider will index your entire site. A ‘spider’ is an automatic program that is run by the search engine system. Spider visits a web site, read the content on the definite site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the definitive content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce diverse rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword [stuffing] or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Internet marketers, I need a couple of minutes of your time. Please help me out.
 
I need to share some things.
 
A couple of years ago I started working on building websites to make money. After a while, I learnt that I was doing something called internet marketing
 
Like me you learnt some other stuff. You found that you need traffic to your websites and you need to change visitors from interested readers to action takers.
 
It is not easy

We are getting all this stuff right… Yes?
OK, so why aren’t we feeling like we’re getting richer?
 
I looked around for solutions. As we both know there are plenty of people keen to sell a ’secret’ - yup, the same secrets that will be shared only with me and a million other folks. All sorts of traffic schemes - bars on screens, traffic exchanges, funky popups and a truckload of other toys and tricks.
 
None of them will change your business because they don’t hit the right buttons. They fiddle with the margins but don’t address the basic issues.
 
The truth is that, in reality, getting traffic generation right IS easy!
 
We need backlinks and traffic. Just like always!
If enough folks know where to find our pages and we tell the folks what we offer we will get the backlinks and traffic that lead to free traffic building.
 
BUT I found that the crazy money suckers and time eating toys were not the way to succeed. All that I really needed was a way to build backlinks and traffic in ‘normal’ ways.
I threw out the nonsensical toys and went back to the fundamentals and this is what I did:

and guess what happened…?
IT WORKED!
More Backlinks and More Turnover!

Nothing is perfect though.
I was spending a lot of time on marketing my sites. Webmasters were again and again suspicious of my attempts to exchange content - their fingers burned too many times by shady characters.
It took AGES to find good partners for link exchanges and the blog commenting was still a advantageous technique but too many spam artists and ‘no follow’ links reduced its effectiveness and sucked away at my time.
 
Then, back in January some pieces came together. A new membership site opened up to just a few members. The new site was from the guys behind PortalFeeder - guys whose names I already knew: Jason Potash, Jason Katzenback and Marc Quarles. Each name was a trusted man behind a range of quality products and each was  standing behind this new concept, a service that rocked my world.
 
What were the guys doing? What was their shtick?
Actually the offer was not so new - and yet it was unique and brand new at the same time.
They used the basic ingredients of success - yes, you guessed: backlinks and traffic.

Taking the fundamental techniques of content exchanges, link exchanges, social methods (Web 2.0) and article submissions and remade them so that we could do the jobs we needed and at a speed that made the process realizable all over again.

The Traffic Kahuna guys have several components to share with you and even though I use these tools they can tell you about them superior than I can.
Please, click on THIS LINK and ask for more information. They won’t bury you with irrelevant emails. They will share with you some of the tools that we use in Traffic Kahuna and demonstrate how they help us.

More importantly, when the doors to Traffic Kahuna reopen with more membership seats you will know as [soon] as it happens and be ready to make a decision - the same choice I made, to go back to the fundamentals and do it right, or to continue messing around with the newest bright ideas from some Johnny-Come-Lately.
 
There is no commitment, except to your own curiosity and need to succeed.
 
Oh, there is one thing to think about.
How you reached this page…
 
You are here because the techniques used in Traffic Kahuna work!
 
ALL the promotion used to get you here is from Traffic Kahuna - Think about it!
 
Visit Traffic Kahuna and request more information.
 
I look forward to working with you in TK!
 
Andrew Wilson.