Content Site System

Few will dispute the importance of an organization staying up to date with market development. In fact, no analytical business tool can question the value of monitoring business trends and other relevant information. The internet can be a valuable tool in keeping up to date, and using the internet to get the latest marketing news can broadly be divided into three different categories, each with its own benefits and drawbacks.

The most obvious way to get marketing news is to use an online search engine to search for relevant news articles and press releases. Also, web pages that hold the most relevant information may not appear early in search results, either because the search engine deems that the popularity of other less relevant pages means they should appear first, or because the relevant website has not optimized its site for search engines. While using a search engine is free, it can prove to be time consuming, requiring the use of several ones to find relevant information, and can therefore be impractical for an organization to do on a day to day basis.

An organization may therefore prefer to use media monitoring companies to provide them with relevant marketing news. Traditionally this has been done by browsing newspapers and journals and listening to the radio, cutting out print articles and sending them to the client. Media monitoring companies, as the name implies, constantly monitors news for their clients through various forms of media.

While this is a good way to get information, media monitoring companies charge for their services and may not be financially feasible for all organizations Most of these can provide clients with regular reports about what is being said about their companies, as well as their competitors and industry trends, all of course, depending on the client’s needs..However, since the turn of the millennium, more media has become available online, and a number of companies specialize in monitoring media that is digitally delivered.

Some of the information, like press releases and articles, tend to be available at no cost, while industry reports may be available for a fee. The best marketing news website for an organization depends on the organization’s industry and the quality of the information available on the website. A compromise could be to find a relevant site specializing in marketing news. These can offer relevant press releases and articles as well as industry reports. Indeed, using a search engine to find the appropriate marketing news site can be time better spent than using it to look for news articles themselves.

Nevertheless, ensuring organization is receiving relevant marketing news is imperative to ensure the organization is making informed strategic decisions. So ultimately, the optimal way for an organization to get marketing news depends on an organization’s needs, time constraints and budget.

What does it take to be successful as a blogger? Aside from the patience and diligence that it takes to maintain your upkeep - to keep new information on your blog - it also takes some sort of consideration as to how you will improve your blog in the future to stay ahead of the competition.

In this article, I will provide some recommended blogging tools & resources you can use to stay ahead in terms of both innovation and optimization techniques.

The first item on this list of recommended blogging tools & resources is SEO Radio. While this tool isn’t specifically for blogs, it is an excellent resource from search engine optimization expert Brad Fallon that will help you understand how to optimize your blog for search engines. You can find out more at http://www.seoradio.com/.

The second item on this list of recommended blogging tools & resources is CARP (http://www.geckotribe.com/rss/), which is not specifically for blogs, but can be used in conjunction with blogs to provide RSS feeds, which will increase your search engine rankings and provide visitors with useful links.

Another item from this list of recommended blogging tools & resources you can use to keep abreast with your competitors is Google’s blog search (http://blogsearch.google.com/), which will allow you to find all of your competitors, so you can analyze their traffic generation methods. You will also want to see what new ideas they have implemented for retaining visitors.

Another resource you will want to consider from this list of recommended blogging tools & resources is http://www.vilesilencer.com which offers a list of blogging directories and RSS directories to which you can submit your blog. You will also want to check out searchengineworld.com and warriorforum.com/forum for marketing and optimization tips.

The last items you will want to consider on this list of recommended blogging tools & resources lists are actually blogging programs themselves. If you already own a site and want to integrate a blog, you should consider using a more complex, fully-functional program, such as Word Press (which you can use for free), rather than something like Blogger, which is easy to use, but will not offer a lot of frills. You can download Word Press here: http://wordpress.org/.

Content sites are websites which provide useful information to visitors. There are a number of reasons why you might want to do this:

• Having your own website means that you can join the mass of people who share their ideas and experiences on the Internet. It’s important that you develop your ability to think critically. Reading what others have to say and commenting on it makes you a better citizen of the world - less likely to take things at face value, more likely to have your own opinions about what’s going on around you. Regular writing exercises the brain and becomes easier the more often you do it.
• You might want to make money on the Internet. There are thousands of ways to do this. Building content sites is a core skill which will allow you to stake your claim in the virtual world.
• Pure content sites which provide good quality information tend to get ranked highly by the search engines. Search engine ranking can account for as much as 40% of the traffic to your site, so it makes sense to give them what they want.
• Sites with useful information are much more likely to be bookmarked by their visitors. Social bookmarking on sites like Furl, del.icio.us and StumbleUpon can provide a lot of traffic.
• Once you have built up the traffic to a site by providing quality content, you can steer the traffic anywhere you want. Your content site can become a feeder site for sales pages or affiliate sites, or you can add text ads, Adsense or affiliate links to the site.

Not long ago, setting up a website was slow and painful. You needed a WYSIWYG HTML editor like FrontPage or DreamWeaver, and more often than not an expensive web designer. Then you’d need a graphic designer, maybe a programmer and probably an SEO expert.

Nowadays things are much simpler. You can install WordPress, a blog program, on your own web space in under 5 minutes. WordPress You can start creating content within minutes. The blog directories like Technorati and IceRocket can be notified instantly every time you add content.

WordPress is much more than just a blog program. There is a large and dedicated user community which constantly creates add-on programs - called “plug-ins” which expand the basic program’s capabilities. WordPress is flexible and easy to use.

Where do you start? This series of articles is intended to help you get your content site up and running quickly and easily, as long as you can use a web browser.

The purpose of this blog is to show you a step-by-step method for building content sites which are visitor and search engine friendly, and which will allow you to build up a sustainable flow of traffic which you can direct to your sales pages.

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Derrick Markotter