Squeeze Pages: Powerful List-Builders
Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?
A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.
This technique must be used carefully — it can build your list, but can also drive away potential customers.
Considerations you should take into account…
Growing your email list is the surest way to grow your business, sales and profits.
It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
The best place to use a squeeze page is as the “gate” to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.
The worst thing you can do it use a squeeze page in front of the wrong kind of site.
These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don’t put a squeeze page in front of them.
Just keep in mind that your squeeze page is a barrier to what is behind it.
It bars people from your website, and can possibly scare your customers away.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.
