Make Money With Adwords Low Cost Advertising
Anyone wanting to make money with Adwords needs to keep in touch with the new strategies hitting the internet, as well as Google’s own policy changes.
In 2007 it was ‘kill your competitors’ with Day Job Killer and then the many and varied spy systems that tracked your competitors’ ads so that you could copy them and blast them out of the water. Some of these systems were on a hugely expensive membership plan.
So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.
If you are new to Adwords, you may not realize that the content and search networks were once one and the same. Google divided them so that advertisers could have more control in the days when click fraud was prevalent, and most advertisers immediately turned off the content network for their ads.
However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of ‘invalid clicks’. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.
The content network has several advantages over the search network. First, the cost per click is generally lower. Second, you do not have to fight off the competition in the same way. Third, you have a lot more control - you can specify the exact sites where you want your ad to show.
The last point there is very important. When setting up a campaign for the content network, always specify target sites for your ads. In fact, you should specify not only the site, but the exact pages of the site.
Just as you would with search terms, you need to target pages that are as closely related to your product as possible. For example if you sell garden spades, you will want your ad on a site about gardening but not on the pages that relate to indoor plants.
It is also better to limit your advertising to sites that display their Adsense above the fold - that is, the ads are visible on the screen without scrolling down. Toward the top left of the screen is the hottest area, that’s where you really want your ad to be.
