How to Climb to the Top of All the Search Engines

by Daniel Z. Kane

Nobody creates a website or a blog to record their deepest, darkest secrets. If there is one thing those of us with websites have in common, it’s the desire to generate more traffic…more visitors to our sites.

Even more important than increasing the total number of visitors to your site is boosting the number of visitors with a strong interest in its content.

Some websites get all their traffic via advertising. But, advertising can be expensive and most folks who advertise get “hit and miss” results. For those reasons, and others, organic search engine traffic is your best bet. And, for that, you’ll need good search engine rankings.

Thus, one of the big secrets of promoting websites is not a secret at all. If you do not have (very!) deep pockets, you must have high enough search engine rankings to produce a substantial volume of organic traffic for your website.

A less obvious but not wholly surprising “secret” is that while keyword selection and good content are imperative, it is impossible to achieve success online without devoting a high percentage of your time and energy to strategic link building.

Writing articles can get you hundreds of links like those in the author box below. In fact, for less than the cost of a good lunch, freelance writers will produce articles for you. And, submitting articles to news outlets and other websites takes little time or effort, particular with one of several available pieces of software.

Requesting links on appropriate websites can also move you well up the search engine ladder. And, while you can do it manually, there are several relatively inexpensive pieces of software which can make link building far faster, easier, and less tedious. Most SEO software offers a free trial, so try a few options before making a purchase.

My organization has offered a free ten lesson course in search engine optimization designed to help website owners for more than five years. Of all the many things we discuss in the ten lessons, we have found out, over and over again, that nothing is more important than linking.

If boosting your website traffic is important to you, there is no better way to use your time than by conducting a focused, ongoing link building campaign.

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