Can customers really be drawn to you, almost like a magnet?
The “Millionaire Maker” Dan Kennedy didn’t get that nickname and the acclaim that goes with it by being mediocre. His focus is to show his clients the exact road map to take their ideas and turn their ideas into a successful business.
Entrepreneur Magazine says that Dan Kennedy has “at least 101 moneymaking ideas for any business owner.” ‘Millionaire-Maker’ Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy’s clients include everything from sole entrepreneurs to huge corporations. Here are just a few examples - there’s the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over 200 000.00 a month at about a 40% profit margin.
On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.
In the case of my business, Dan brought it to good health with one simple principle I wasn’t applying. I think it is a principle ignored by many businesses. It is the principle of total customer value. Basically, the crucial skill of having relationships with existing customers is an essential profit center. He sees it as even more vital than how well a business is attracting new customers.
We turned our whole business around by focusing greater attention and energy to providing excellent customer service. One of the skills that goes with this focus is handling customer complaints. Learning how to handle customer difficulties in a way that grows the customer’s loyalty rather than fractures it.
A client can take offense to a number of things when it comes to doing business with you. Whether it be the actual product, your prices, or your customer service, some clients just find things to gripe about. And you can’t ignore their complaints. Instead, acknowledge their problem and defuse the situation by:
Thanking them. Even if they made a comment in way which was impolite, thank them anyway. Do not play the victim and take any of this personally. Remain calm and composed.
Start your response with: “Let me see if I understand you completely.” Then restate the person’s complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.
Making sure you find one thing in their complaint that you can agree with. It doesn’t matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: “Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn’t happen again. Now, about your other concerns…” This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.
I will tell you without hesitation that these techniques saved my business. I knew nothing about total customer value and what it meant to my bottom line. The understanding of the importance of TCV will make you stronger in customer service all by itself. Dan’s “Magnetic Marketing” is the ultimate resource for marketing principles that work to change the fortunes of your business, fast. It is these simple, low cost to no cost strategies, which make the biggest difference. Before Magnetic Marketing, I was ignorant to these concepts.
Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven’t solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.
I am not a fan of trying to be a pioneer in a field where there is so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It totally pays to stop guessing and to simply copy the way people are making money.
